Probably it’s not so easy to define. For us it has probably something to do with the many, many completely different productions we’ve done. Company and product presentations, education and instruction videos, productions made local and in foreign countries. Varying from footage of heart surgery in Maastricht to the making pastry in Beverwijk, information on Friesian horses to safety briefing videos in Nigeria, Chad, Kazakhstan or Australia.
Sometimes it’s about an efficient planning of the shooting, the right exposure or straight horizon, another time it’s mount of a small microphone or use of a reflector, editing on the beat of music, the audio mix of life-, music- and voice-over sound or a new kind of subtitle for an interview.
Above all before it’s the way we talk and approach the people, clients and patients involved. Listening, reading, preparing and finally find the essence for the content.
The result, no-nonsense video productions of the highest quality!